About Us
About Us
The Most Advanced Baby Toys Available Anywhere
Quite simply, Nurture Smartᵀᴹ baby products are the most advanced, safest, and highest quality developmental toys for babies on the market today.
Designed with expert input from healthcare professionals, our unique baby products are thoughtfully designed, engineered, and manufactured to provide the safest, most scientifically advanced, and most developmentally appropriate experience from newborns to toddlers.
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Designed for Hospitals
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Developed by Doctors
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Trusted by Experts
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Loved by Parents
Our Vision
We provide hospitals and homes with fun and engaging products to enhance babies' ability to develop to their fullest potential.
Our Mission
The Nurture Smart™ team is committed to promoting child development by partnering with healthcare providers, families, and other professionals to engineer and produce creative, exceptionally safe specialized products that enable babies to learn, laugh, play, and grow.
Why Choose Nurture Smart
Our focus is in providing parents and hospitals with the safest, smartest baby toys available, combining fun play with sensory features that promote proper brain development and motivate physical activity.
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Designed by Child Life Specialists
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Exceeds rigorous hospital safety standards.
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Easily cleaned and disinfected.
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Optimal baby development features.
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Free of BPA plastics & phthalates.
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No harmful, loose or removable parts.
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Quick setup and easy storage.
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Trusted by the top pediatric hospitals.
See What Goes into Nurture Smart Products
We design every product with you and your baby in mind. Learn more about what makes our toys the safest and smartest on the market.
Featured in Top News Sources for Expecting Parents
Collaborative Efforts
With a history of collaboration and input from Certified Child Life Specialists, doctors, psychologists, audiologists, brain development experts and hospital compliance professionals, we design and manufacture our products to exceed the rigorous safety and performance demands of the country’s top hospitals, giving parents the same trusted quality at home with their babies.
These collaborative efforts ensure that our baby products incorporate optimal developmental features while adhering to stringent hospital performance, disinfection, and safety standards.
In 2013, Dr. Martin Fox, an Educational Psychologist and former toy company president, met with Child Life Specialists (CLS) at Diamond Children’s Hospital in Tucson, AZ. When asked if their toy needs were being met, they explained the urgent need for a hospital-safe crib mobile—something existing products from Amazon and other retailers couldn’t provide.
To confirm this need, one CLS posted on the Association of Child Life Professionals (ACLP) Forum, asking colleagues for input. The response was overwhelming. Key requirements included easy disinfection, secure crib attachment, superior developmental features, and no loose parts. These insights launched a collaborative process that led to the creation of the Nurture Smart™ Crib Mobile and, eventually, four additional hospital-safe developmental products.
Today, Nurture Smart™ continues to work closely with CLS advisors when developing new designs. With five products in use, the brand is trusted by more than 500 hospitals nationwide, including the top 10 pediatric hospitals. Every product is designed with the same core principles: safety, durability, and unmatched developmental benefits.
